Supporting Strategic Shifts: How Platforms Provide Tailwind for Business Adaptation

A Studio That Found Its Balance: Mindful Life Berlin

Take Mindful Life Berlin, a yoga and fitness studio in the heart of Germany’s capital. Launched in 2017 as a combination of café and studio, it quickly became known as a “100% urban oasis: a place for physical and mental wellbeing in the middle of a fast-paced city.

Over the years, the business grew and refined its concept. But by 2024, it became clear that a strategic shift was needed. The studio had long worked with Urban Sports Club, one of Europe’s leading fitness platforms, and had explored additional partnerships. But when these didn’t yield the desired results, the team at Mindful Life Berlin realized it was time to refocus.

“I saw red. That was the moment the decision was made: we need to go a different way,” says co-founder Danny Klose.

A few weeks earlier, Danny had read about Banxware Sofortfinanzierung in a newsletter from Urban Sports Club. At the time, he didn’t think financing was an option — “too complicated, too slow.” But in the face of strategic change, that perception shifted.

“With Banxware, it was completely different. It felt like they really understood entrepreneurs,” Danny recalls. “From the first contact to the money being in our account — it took less than a week.”

Banxware Sofortfinanzierung gives businesses access to €1,000 to €250,000 quickly and digitally, typically with payout in 24 hours, a straightforward application, and a one-time transparent fee. For Mindful Life Berlin, that speed made it possible to adapt with confidence.

When Strategy Shifts, Liquidity Matters

Adapting a business model, whether that means adjusting partner strategy, introducing new services, or focusing on a different core offering, usually involves a transition period. During this time, revenue might dip, costs may rise, and certainty can be limited.

That’s when access to fast, reliable financing can make all the difference.

“When a platform helps their business partners access working capital easily and directly, it supports innovation across the ecosystem,” explains Mandya Aziz, Chief Commercial Officer at Banxware. “It’s about enabling real momentum, not just maintaining operations.”

Mindful Life Berlin’s case shows how embedded financing can act as a bridge, not just between balance sheets, but between business stages.

Embedded Lending: A Smart Add-On for Platforms

For platforms like Urban Sports Club, enabling financial flexibility doesn’t just help partners, it strengthens the platform itself.

Studios that adapt well continue offering quality experiences, retain members, and build loyalty. When a platform supports this through embedded financing, it demonstrates deep understanding of its partners’ challenges and provides a valuable solution.

“We’ve seen again and again: when platforms enable business users with financing that’s fast, fair, and fit for their needs, everyone benefits,” says Miriam Wohlfarth, Co-CEO and Co-Founder of Banxware. “It’s a win-win for platforms and their ecosystems.”

Banxware’s embedded lending solutions are built to integrate seamlessly into platform experiences, without creating friction for users. Businesses apply directly within their platform environment, and the process is built around speed and simplicity, no long paperwork, no unnecessary hurdles.

A Thoughtful Step Forward

For Mindful Life Berlin, adapting was about staying true to their vision while strengthening their model. Thanks to Urban Sports Club and Banxware’s partnership, they were able to make this shift supported rather than stressed.

“Banxware made it easy to even consider financing again,” Danny says. “It didn’t feel like a risk. It felt like support.”

What’s Next: Empowering Adaptation, Together

In the coming years, adaptation will remain a key theme. Not just for businesses, but also for the platforms that serve them.

Whether it’s responding to new consumer behavior, updating service models, or dealing with economic fluctuations, your business users will continue to evolve. Offering tools like embedded lending helps ensure they can move forward not with hesitation, but with confidence.

At Banxware, we believe in enabling that kind of momentum: through smart, simple, and embedded financial solutions.